Market Insight: Market Research Future (MRFR) speculates that the global Beer Market is predicted to be incredibly lucrative during the forecast period (2017-2023) owing to the accelerating awareness of the product. Beer is referred to as a fermented alcoholic beverage which is brewed with traditional ingredients and methods. The primary source of fermentable sugars in brewing is malt. When yeast is added to the wort, it converts sugars to alcohol. Later, hops are added in the wort in order to balance the flavours in the beer. The oils and acids present in the hops aid to balance the flavour and add aroma to it. It is usually prepared by using four major ingredients such as hops, malted cereal grains, yeast, and water, which later undergoes fermentation over a certain period.
Market Potential and Pitfalls: Global Beer Market is experiencing a swift growth over the assessment period owing to several factors such as accelerating consumption rate of alcohol, changing lifestyle, increasing disposable income, rapid urbanization, and popularity of beer among the youth. Additional factors promoting the market growth are the adoption of westernized culture and cultural changes which has influenced the perception of the consumers towards alcohol, especially beer. With less structural rigidities and free-market structure, the market landscape has beneficially altered which has further enabled better market growth.
Industry Updates: Oct 2018: Planters has recently introduced a new beer for the National Beer Day, termed Mr IPA-Nut. The peanut company has this craft beer brewed with Wakatu and Citra hops and Planters peanuts in order to make a unique citrus aroma with a hint of slightly salty finish and honey-roasted peanuts.
Competitive Dashboard: The prominent players operating the Global Beer Market are Bison Brewing Co. (U.S.), Asher Brewing Co. (U.S.), Eel River Brewing Co. (U.S.), Butte Creek Brewing Co. (U.S.), Laurelwood Public House and Brewery (U.S.), Hopworks Urban Brewery (U.S.), and Pisgah Brewing Co. (U.S.).
Segment Analysis: The global beer market has been segmented on the basis of type, ingredients, and packaging.
By mode of type, the global beer market has been segmented into lager, ale, and stouts & porters. Among these, the lager beer segment is estimated to hold the major market share and is likely to retain its dominance in the coming years.
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Regional Insights: Geographically, the beer market spans across regions namely, Europe, North America, Asia-Pacific, and Rest-of-the-World (RoW).
Among all the regions, the North American region is likely to retain its dominance throughout the estimated period and is estimated to expand at a steady pace.
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